Communication Department | Western Kentucky University

Recruitment Representative
Role: Department Representative | Dates: Fall 2019 and Spring 2020 

• Acted as the only faculty speaker representing the Department of Communication at the Head for the Hill recruiting event in Spring 2019, Fall 2019, and Spring 2020. 

• Acted as one of two faculty speakers representing the Department
  of Communication at the Head for the Hill recruiting event in Fall
  of 2018. 

• Acted as one of three speakers representing the Department of Communication at Potter Collage Preview Day in Spring 2020. 

• Acted as one of five speakers representing the Department of Communication at Potter Collage Preview Day in Fall 2019. 

• Fielded potential student questions and offered promotional material for students to take home.

• Designed and printed promotional material.

Retention and Recruitment
Role: Design and Marketing | Dates: Fall 2018 - Spring 2020 

• Designed racks cards, department booklets, hand-outs, and
  themed promo-items.

Strategic Communications Certificate Committee
Position on Committee: Member | Dates: Fall 2019

• Assisted in developing a new certificate that would offer workplace ready Strategic Communications skills.

• Focused on the critical thinking, analysis, and practical skills essential to developing and implementing communication strategies that advance organization’s goals and missions. 

Pop Culture Panel -  Suppercon 

Role: Design and Marketing | Dates: Fall 2018 - Spring 2020 

• Served as a panel speaker to discuss what a student can do with a Pop Culture Major from Western Kentucky University with Dr. Joseph M. Hoffswell, Dr. Guy Jordan, Dr. Scott Harris. 
  

Potter College of Arts and Letters (PCAL) | Western Kentucky University

Diversity, Equity And Inclusion (DEI) Committee

Role: Member | Dates: January 2020 - Ongoing

• Direct the social media student-team managing the Potter College of Arts and Letters Diversity Instagram.

• Design DEI promotional materials.

• Served on the Strategy 1 Sub-Committee in 2021. Primary author of the Revised Strategy 1 Proposal.

• Developed and acquired funding for diversity, equity, and inclusion training. Served at the point-person coordinating with Western Kentucky University’s Intercultural Student Engagement Center (ISEC) to ensure the proposal works in sync current programming.

MUHLENBERG COUNTY HUMANE SOCIETY
WEB DESIGN VOLUNTEER

Role: Web/Designer Volunteer | Dates: 2011 - 2012 and 2017 - On-going

• Developed and currently maintain the Muhlenberg County Humane Society’s Website. Create other ad-hock designs for their general needs and events when needed.

FBLA DESIGN COMPETITION JUDGE

Role: Graphic Design Judge | Date: March 15th, 2020

• Served as Judge for the regional FBLA conference hosted by Gordon Ford College of Business.   

INTERNATIONAL CENTER OF KENTUCKY COVID-19 RESPONSE 

Role: Web Designer | Dates: Spring 2020

• Volunteered to create a page on the International Center of Kentucky’s website to share important multilingual information about how to protect yourself from COVID-19.

KENTUCKY COMMUNICATION ASSOCIATION
COMMUNICATION ACROSS BOARDERS CONFERENCE Panelist and judge

Role: Research and Design | Date: September, 2019

• Served as a panelist on the University-Hosted Student-Run Public Relations and Advertising Agencies: Value and Challenges session.

• Served as student film and commercials competition judge. 

Fall 2020 Boot Camp workshop | Mash-up

MashUp’s goal is to help bridge the gaps between healthcare professionals and LGBTQ men of color. The campaign works to encourage health care professionals to seek training that aids in alleviating the health disparities of LGBTQ men of color by addressing racism as a public health crisis.

Imagewest interns wanted to create something that spread awareness to the campaign’s audiences, healthcare workers and LGBTQ men of color. The re-branding, website, and social media teams designed eye-catching and informational graphics and designs, while the public relations and deliverables teams designed informative documents and a newsroom full of relevant and helpful articles and press releases.

At the end of the project, Imagewest interns presented their work to MashUp Nashville Founder and CEO Brian Marshall, who tearfully thanked them for their hard work and creativity.

“Seeing everything that Imagewest did for us in just one week gives me hope for our future,” said Marshall, “MashUp Nashville is ready to expand our base to cities outside of Nashville and use the tools that Imagewest gave us to help more people.”

 View Site

Spring 2020 Boot Camp Workshop | Nolin River Wildlife

For the Spring 2020 bootcamp, Imagewest work with Nolin River Wildlife, a non-profit that rescues and rehabilitates local wildlife. Imagewest revamped their brand in hopes to increase the community’s understanding and compassion for wildlife including a new logo, website, social media accounts, and new merchandise.  View Site. 

Director of the organization, Mary Key, said “I’m really excited about the new improvements we’ve made to the organization and I know the community will too. I think we will be more engaged with community members now that we have made our online presence much stronger.”

Summer 2019 Boot Camp Workshop Hadley Joe Foundation

Imagewest’s small summer team worked with the Hadley Jo Foundation.

This rack card went on to win a Markie Award from the Professional Marketing Association.

St. Louis Branding Workshop 2019

Many of my students had never been to a metro area and had never had the opportunity to visit a major metro advertising or PR agency. I created the St. Louis Non-Profit Workshop to give students a professional development experience that prepares them for the future. 

In 2019, 23 students took a business trip to St. Louis for 6 days to work with the
St. Louis Suit Project. During the course of the workshop student complete a multi-media campaign. Two campaigns consisting of over 12 project were created by 4 student teams.

This campaign went on to win a Gold Markie from the Professional Marketing Association.

Fall 2018 Boot Camp Workshop - L&N Depot

The Fall 2018 Imagewest student staff spent the week before the start of the semester working with the Historic Railpark and Train Museum to revamp the outdated promotional material. The staff took on tasks dividing the promotion of events to create a creative campaign for the Railpark at no cost. This project was the first real business experience for many at Imagewest and a first step in finding a job after graduation.

Working with the Historic Railpark and Train Museum gave the Imagewest staff a taste of real business experience that will aid in their job search post-graduation. In one week, the staff created flyers, letters and other materials without the aid of professors. All content created by Imagewest is made by students.

International Internship Program in Ireland 2018

I developed an Ireland International internship to give student a professional experience abroad. The goal of this course was to provide professional development with an opportunity to explore career interests while applying knowledge and skills learned in the classroom in a work setting. The student-interns worked with a team to complete a campaign for a client in the tourism industry. The planned outcomes included and exceeded: booklet, rack card, social media kit (Video clips, photos, status content), press release, poster, long-format video.

Malahide is renowned for its beauty and location. The town sparkles with its individual shops, boutiques, hotels, famous pubs and a diverse selection of restaurants. However, boutiques and small businesses struggle to compete with the large scale marketing efforts of the “High Street” shopping plaza. The Malahide Chamber of Commerce formed a boutiques’ collective and worked with Imagewest International Interns to develop a campaign to increase awareness and draw foot traffic to the downtown area boutiques and small shops. The Chamber and the members of the collective worked hand-in-hand with Imagewest’s interns to bring their campaign to life on deadline.

The Malahide Has it Festival campaign went on to win a How International Design Award. The city branding and the Christmas Promo Bag won Gold Markie Awards from the Professional Marketing Association.

Spring 2018 Boot Camp Work Shop - Bransford Memorial

Imagewest launched a fundraising campaign for the construction of the Bransford Family Memorial. The memorial will honor some of the original Mammoth Cave slave guides, freemen guides and their family members. This campaign was part of Imagewest’s Boot Camp project, a week where interns work together to complete a project for a non-profit client. This client in particular, was completely pro bono and the interns were able to complete the entire campaign in less than a week. Imagewest wanted to share the story of the Bransford legacy. Jerry Bransford, a descendant of the original Mammoth Cave guides and a current cave guide is trying to create a memorial to honor his ancestors who were laid to rest in the family cemetery, in which many of the graves remain unmarked and the history of the site remains untold. The memorial was designed by Cave Guide Dr. John Yakel.

This campaign went on to win a Gold Markie from the Professional Marketing Association.

2017-2018 Winter International Internship in London

As director of Imagewest I took 6 student to London, England during the winter term on a two-week study abroad trip. The internship team worked with the Cooperative Center for Study Abroad (CCSA) during the trip for several weeks after in order to promote their winter programs. As part of the incentive, CCSA offered each intern a $500 scholarship.

While abroad, Imagewest did social media management, public relations management, graphic design, as well as collecting photographs and videos.